A company's fixed marketing administrative expense was estimated to be $12 million. It has retained 245,000 customers and has acquired 36,000 new customers. The acquisition cost per customer is 10 times more than the retention cost per customer

Offering discounts on future purchases, free merchandise, or other considerations in negative messages about business transactions

A) is almost always viewed as a hollow, insincere gesture. B) should be avoided since it acknowledges guilt. C) is a good idea only when dealing with government contracts. D) has been shown to worsen relationships rather than repair them. E) can go a long way to rebuilding a customer's confidence in your company.

Janet is very upset that she can't get tickets to the Rolling Stones concert because they are sold out. Which of the following demand states applies to Janet's situation?

A) nonexistent demand B) latent demand C) full demand D) unwholesome demand E) overfull demand