One should avoid using "leading" words or phrases in any scale measurement's question.

A ___________ environment affords the opportunity to combine large amounts of information and then use __________ techniques to learn more about current and potential customers.

A. One-to-one; strategic partnerships B. Customer loyalty; delivery C. Data warehouse; data mining D. Just-in-time data; efficient customer response (ECR) E. Preferred supplier; Total quality management (TQM)

A business's return on assets is ________

A) net profit multiplied by assets B) net profit divided by assets multiplied by 100% C) assets divided by net profit D) net marketing contribution divided by assets E) net marketing contribution multiplied by assets