The ______ theory of listening suggests thatwhen a listener's capacity is reached, then it'sharder to concentrate and remember what we hear

a. working memory
b. attention deficit
c. information barrier
d. information prejudice

a

Communication & Mass Media

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While writing certain types of articles about real-life stories, mass media writers use the techniques of a fiction writer. What type of articles are these?

a) Literary b) Long-form c) Feature d) Periodical

Communication & Mass Media

Choose the FALSE statement

a. Step deals generally apply only to off-network series. b. Moving a show from a time period with low HUTs to a time period with high HUTs usually results in higher ratings. c. Moving a syndicated program from one daypart to another triggers a higher (or lower) price if the licensing agreement was tiered. d. Because of the relatively long license terms for most off-network shows (typically 3-4 years), a station can take years to recover from several poor program purchasing decisions. e. Programmers are very much concerned with balancing expense against returns to determine the practicality of a program purchase.

Communication & Mass Media