Choose the FALSE statement
a. Step deals generally apply only to off-network series.
b. Moving a show from a time period with low HUTs to a time period with high HUTs usually results in higher ratings.
c. Moving a syndicated program from one daypart to another triggers a higher (or lower) price if the licensing agreement was tiered.
d. Because of the relatively long license terms for most off-network shows (typically 3-4 years), a station can take years to recover from several poor program purchasing decisions.
e. Programmers are very much concerned with balancing expense against returns to determine the practicality of a program purchase.
a
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Which category of people is given importance by product companies because of their opinion leadership and word-of-mouth influence?
a) Supermoms b) Mommy bloggers c) Millennials d) Baby boomers
Select one television show or movie and describe how it might socialize a child to think of work in a particular way.
What will be an ideal response?