According to Marshall McLuhan, a "hot medium" is one that is intensely involving and requires you to focus and concentrate to get the message

A group member who says "I can't explain why—it just feels like the right thing to do," probably uses a rational decision making style

Indicate whether the statement is true or false

One of the advantages of using an experimental design to test message persuasiveness is that:

a. it results in a higher significance b. isolates the reason for the difference c. measures absolute persuasiveness d. is more scientifically accepted