One of the advantages of using an experimental design to test message persuasiveness is that:
a. it results in a higher significance
b. isolates the reason for the difference
c. measures absolute persuasiveness
d. is more scientifically accepted
b. isolates the reason for the difference
Communication & Mass Media
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Indicate whether this statement is true or false.
Communication & Mass Media
As a first step in persuading others, your textbook recommends deciding whether your audience will recognize your persuasive claim as one of fact, value, conjecture, or policy
Indicate whether the statement is true or false
Communication & Mass Media