The term external labor market refers to the:

A. contract workers in the organization.
B. current employees of the organization.
C. individuals who are actively seeking employment.
D. employees who have direct contact with customers.
E. employees of the immediate competitors of the organization.

Answer: C. individuals who are actively seeking employment.

Business

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An increase in the unemployment level generally increases the ability of individuals to purchase products and services

Indicate whether the statement is true or false

Business

A marketer would be most likely to use information from a SWOT analysis in which section of a marketing plan?

A) measurement and controls B) company description, purpose, and goals C) forecasting D) marketing situation E) executive summary

Business