What form of communication, or communication medium, has made Google immensely successful?

What will be an ideal response?

Word-of-mouth.

Business

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Market challengers are companies that attack the leader and other competitors in an aggressive bid for further market share

Indicate whether the statement is true or false

Business

Raj, a sales representative for a software firm, Orion, is giving a sales presentation to Marion, a buyer for a large manufacturing firm, Global-Tech

A sales agreement between the two firms would establish a partnering relationship and a strategic alliance. Which of the following questions is most important to Marion as she makes a buying decision? A) Is Raj a well-qualified sales representative? B) Can Raj be trusted to offer viable solutions? C) Will Raj's product be delivered in a timely manner? D) What competencies can Orion provide to Global-Tech? E) Are the values and principles of Orion and Global-Tech similar?

Business