In what way do MPR activities in social media support marketing objectives and add value to a company's products?

A) MPR creates news where there is none.
B) MPR offers consumers discounts for goods and services.
C) MPR efforts in social media are very good for targeting internal audiences.
D) Social media are able to accommodate openly large-scale and aggressive MPR sales efforts.
E) MPR helps to promote a firm's products and gives consumers a reason to buy

E

Business

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Morgan Company issues 9%, 20 year bonds with a par value of $750,000 that pay interest semi-annually. The current market rate is 8%. The amount of interest paid to the bondholders for each semiannual interest payment is

A. $33,750 B. $67,500 C. $60,000 D. $30,000

Business

Which two factors justify the high cost of in-home personal interviewing?

A) need for personal contact and in-home environment is important B) speed of interviewing and in-home environment is important C) in-home environment is important and there is a need to interview family members D) there is a need to view an ad E) none of the above; nothing justifies the extremely high cost of interviews conducted in the home

Business