Nintendo's major competitors in the video game console industry are Microsoft and Sony

As
Nintendo pondered how to grow its market share, it realized that Microsoft and Sony's
respective gaming consoles were targeted at hardcore gamers who were teenagers or young
adults for the most part and mostly played action games. With this mind, Nintendo decided to
develop a gaming console targeted at players of all ages and preferences, from school-kids to
their grandparents, with motion-controlled sensors to control gameplay, and with a focus on
games that everyone in the family could play. The result was the Nintendo Wii which leads the
market for family-oriented gaming consoles and is a huge hit with casual gamers as much for
its fun quotient as for its lower price compared to its competitors. In developing and marketing
the Wii, Nintendo targeted the ________ opportunity and used the ________ product
development approach.
A) go-to-market; custom applications B) differentiating functionality; low-cost
C) new market segment; innovation focus D) go-to-market; quality attributes

C