Discuss how you are a target of persuasion, and how knowledge of persuasive tactics can make you a more informed "target". 

__________ refers to a person's ability to influence the behavior, thoughts, or feelings of another

Fill in the blanks with correct word

A campaign uses paid media to raise awareness which in turn garners earned media. Do either or both of these yield a measurable outcome? Explain with examples.

What will be an ideal response?