A campaign uses paid media to raise awareness which in turn garners earned media. Do either or both of these yield a measurable outcome? Explain with examples.
What will be an ideal response?
Both can be measured. Earned media impressions can be measured in Facebook
likes and shares for example, and a paid media flight can be measured in, say, increase
calls or online orders, both of which are measurable.
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A specialized type of bullying which takes place through any type of electronic communication
system is called A) networking. B) depenetration. C) cyberbullying. D) Internet scapegoating.
Beth and her family are Native Americans. They believe that the earth provides for humans if humans respect and care for the earth. Beth and her family are of which human–nature value orientation?
a. humans rule nature b. humans and nature exist in harmony c. nature rules humans d. humans and nature are constantly in conflict