Using which type of publicity does a traveling spokesperson make announcements and speeches, hold press conferences to explain a promotional effort, and offer interviews?

Services have three evaluation attributes: search qualities, experience qualities, and ___________ qualities.

a) credence b) value c) perishable d) marketability e) credibility

Perth Corporation acquired a 100% interest in Sansone Company for $1,600,000 when Sansone had no liabilities

The book values and fair values of Sansone's assets were: Book Value Fair Value Current assets $350,000 $400,000 Equipment 150,000 210,000 Land & buildings 570,000 590,000 Total assets $1,070,000 $1,200,000 Immediately following the acquisition, equipment will be included on the consolidated balance sheet at A) $150,000. B) $200,000. C) $210,000. D) $280,000.