If ________ didn't hold, the price of goods would change because merchants would buy cheap goods and avoid the expensive ones

Answer the following statement(s) true (T) or false (F)

1. The customer should ideally be at the center of the marketing process. 2. The marketing mix framework shows that promotion is not all that marketing is. 3. Marketing research is used when marketers need insight into customer needs, product preferences, buying behavior, satisfaction, and many other things and the data is not readily available. 4. Surveys are a type of market research. 5. Customer behavior is the most important thing that marketers attempt to measure through market research.

Which of the following is a price reduction offered by manufacturers to intermediaries such as wholesalers or retailers, in exchange for performance of specified functions or purchasing during special periods.

a. pull money b. a functional discount c. a quantity discount d. a trade allowance