Which of the following is not included in the scope of services performed in internal auditing by a CIA?

a. Assurance and consulting.
b. Operations analysis.
c. Operational efficiency reviews.
d. Internal control analysis.
e. They are all included in the scope of services.

e

Business

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Neuromarketing techniques provide easy-to-interpret data that allow researchers to analyze consumer involvement with products

Indicate whether the statement is true or false

Business

A product has three distinct layers. The second layer is the ________, which is the physical good or delivered service

A) actual product B) augmented product C) core product D) innovation E) brand

Business