A product has three distinct layers. The second layer is the ________, which is the physical good or delivered service
A) actual product
B) augmented product
C) core product
D) innovation
E) brand
A
Business
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The Leader Behavior Description Questionnaire was developed by Ohio State University researchers.
a. true b. false
Business
In a(n) ________ market structure, there are several sellers, each having slightly different products with unique customer benefits
A) monopoly B) oligopoly C) monopolistic competition D) pure competition E) natural competition
Business