Kirsten is a media buyer working for a company that produces frozen side dishes and entrees
The marketing team at the company wanted to guarantee that advertisements for its new line of frozen desserts would be aired on at least two of the most popular new television series of the year. Based on this requirement, Kirsten most likely purchased the television advertising through ________.
A) ad trafficking
B) scatter buys
C) media placement
D) rate cards
E) upfront markets
B
Business
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