What are the advantages and limitations of simple scoring models?
What will be an ideal response?
The simple scoring model has some useful advantages as a project selection device. First, it is easy to tie to critical strategic goals for the company and second, it is easy to comprehend and use. The major limitation of simple scoring models is that the scaling is not very accurate and is often treated as if ratios and difference in scoring levels have real meaning. Another drawback of these models is that they depend on the relevance of the selected criteria and the accuracy of weight given them.
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a. Hearsay b. Direct c. Indirect d. Code
Which of the following factors forms the basis of assessing sponsorship activities through supply-side methods?
A) consumers' brand knowledge B) impact on sponsor's bottom line C) extent of media coverage D) brand exposure reported by consumers E) sales pattern of sponsored products