Which of the following factors forms the basis of assessing sponsorship activities through supply-side methods?
A) consumers' brand knowledge
B) impact on sponsor's bottom line
C) extent of media coverage
D) brand exposure reported by consumers
E) sales pattern of sponsored products
C
Business
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Products that are customized only at the very end of the manufacturing process are known as:
A) make-to-stock. B) assemble-to-order. C) make-to-order. D) engineer-to-order.
Business
When managers attempt to standardize their international marketing program, they can expect ________
A) diminished efficiency B) cost reduction C) brand dilution D) very high profit margins
Business