Perceptual accentuation leads you to see what you expect or want to see

Which of the following strategies should be used when seeking consensus?

a. Stubbornly argue only for your own position. b. Change your mind in order to avoid conflict or reach a quick decision. c. Welcome differences of opinion. d. Agree to a decision or solution you don't support. e. Use "easy" ways of reaching a solution such as flipping a coin, letting the majority rule, or trading one decision for another.

One common method of gathering qualitative information about audience preferences is to use

a. Focus groups. b. Nielsen ratings. c. Arbitron ratings. d. People meters.