One common method of gathering qualitative information about audience preferences is to use

a. Focus groups.
b. Nielsen ratings.
c. Arbitron ratings.
d. People meters.

a

Communication & Mass Media

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Assigned power stems from the assigned role of a person in a relationship

Indicate whether the statement is true or false

Communication & Mass Media

When do you need to cite your source?

A) ?When you give your personal insights about your topic. B) ?When you quote a unique phrase spoken by a character in a television comedy. C) ?When you provide generally accepted facts. D) ?When you tell the audience about experiments you personally conduct. E) ?When you paraphrase a well-known folktale.

Communication & Mass Media