Viral campaigns were a staple of traditional public relations
Indicate whether the statement is true or false.
Answer: True
Communication & Mass Media
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What are three drawbacks of a word-of-mouth campaign?
What will be an ideal response?
Communication & Mass Media
Narrowcasting has supplanted which of the following strategies for commercial media sales?
a) Lobbying for public subsidies b) Broadcasting TV programming with the largest possible appeal c) “Medium-casting” to audiences with better-than-average tastes d) None of the choices
Communication & Mass Media