What are three drawbacks of a word-of-mouth campaign?
What will be an ideal response?
(1) it is difficult to control the situation and message, (2) there is an inability to
quantify everything associated with such a campaign making it appear "soft", (3) the chaining
process of getting the message from person A to person Z is much slower
Communication & Mass Media
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The person at the center of an "X" network will probably function
as a gatekeeper or A. secretary. B. receptionist. C. facilitator. D. cheerleader. E. evaluator.
Communication & Mass Media
Reading verbatim from a manuscript is an acceptable method for delivering a speech.
a. true b. false
Communication & Mass Media