Ethical behavior starts with your family's behavior

A projective technique, in which respondents are presented with a list of words, one at a time, is called "word association."

Indicate whether the statement is true or false

Which of the following is a disadvantage of surveys (Table 4.3 in the text)?

A) interviewer errors; respondent errors B) data is lacking in terms of content, quantity, and quality C) data may not be representative; quality of data limited D) coverage may be incomplete; matching of data on the competitive activity may be difficult