Which of the following is NOT an advantage of using depth interviews compared to using focus groups in marketing research?
A) Depth interviews can uncover deeper insights than focus groups.
B) Depth interviews result in a free exchange of information that may not be possible in focus groups.
C) Depth interviews attribute the responses directly to the respondent, unlike focus groups, where it is often difficult to determine which respondent made a particular response.
D) With probing, it is possible to get at the real issue when topics are complex.
E) Skilled depth interviewers are inexpensive and easy to find compared to focus group moderators.
E
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Explain and compare the concepts of telemarketing and direct selling. Why might a consumer be more likely to buy Tupperware at a home party than the same product from a telemarketer?
What will be an ideal response?
An agent's duty of accountability includes all of the following except:
A) Notifying the principal of information he or she learns from a third party or source that is important to the principal. B) Using the principal's property in an authorized manner. C) Keeping records of all property and money received and expended during the course of the agency. D) Maintaining a separate account for the principal.