Explain and compare the concepts of telemarketing and direct selling. Why might a consumer be more likely to buy Tupperware at a home party than the same product from a telemarketer?

What will be an ideal response?

Telemarketing is the use of the telephone to sell directly to consumers and business customers. Direct sellers bypass channel intermediaries and sell directly from manufacturer to consumer. Typically, independent seller representatives do the selling in person in a customer's home or place of business. Tupperware is a firm that uses a party plan approach, with salespeople demonstrating products in front of friends and neighbors. Many people do not like receiving telemarketing calls at their home or place of business. Recent legislation has banned aspects of telemarketing with the National Do Not Call Registry. Consumers may be more willing to speak in person to a direct sales representative in a social setting, such as a Tupperware party, than to speak with someone on the phone about a product or service.