A subject that is NOT relevant to a medium's audience is
A) only newsworthy to non-media connectors.
B) easily converted into a paid advertising message.
C) generally too simple and too short.
D) not newsworthy.
E) not sufficiently sales-oriented.
D
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What type of analysis would be used to answer a question such as, "Which customer demographic is most strongly related to product purchase/non-purchase?"
a) Association or relationship analysis b) Predictive analysis c) Predictive or relationship analysis d) Analysis of variance
Nellie Wills, an emergency medicine professional, is getting married in six months. Since her job is very demanding, Nellie lacks the time to go shopping for all the products and services she requires for the wedding
However, Nellie is a careful shopper and likes to evaluate many alternatives before finalizing a purchase. Explain at least one direct marketing method that may meet the specific needs of Nellie.