What type of analysis would be used to answer a question such as, "Which customer demographic is most strongly related to product purchase/non-purchase?"
a) Association or relationship analysis
b) Predictive analysis
c) Predictive or relationship analysis
d) Analysis of variance
Answer: a) Association or relationship analysis
Business
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Why is it important for marketing managers to know the motivations underlying the sample size recommendations of the researchers that they hire?
A) A manager's cost may be unnecessarily inflated. B) Unethical researchers may use large sample sizes to increase profits. C) Unethical researchers may have ownership in a data collection company. D) Researchers' profits may be a percentage of total costs. E) all of the above
Business
Describe superstores, category killers, and service retailers
What will be an ideal response?
Business