You are talking with a manager about one of his employees, Tom. The manager describes Tom as a person who has a strong desire to do the best possible job and put in the maximum effort to perform his assigned tasks. The manager is describing Tom's:

Birch Company manufactures coffee makers. The following selected data relates to Birch Company's budgeted sales and inventory levels of the coffee makers for the upcoming quarter

How many coffee makers should Birch Company produce in November? Show your calculations. October expected unit sales 1,000 November expected unit sales 1,500 December expected unit sales 3,300 October desired ending unit finished goods inventory 800 November desired ending unit finished goods inventory 950 December desired ending unit finished goods inventory 600

Which of the following is the first level of evaluation research?

A) consumer insight research B) competitive analysis C) pretesting D) concept testing E) marketing audit