Which of the following is the first level of evaluation research?
A) consumer insight research
B) competitive analysis
C) pretesting
D) concept testing
E) marketing audit
D
Business
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A software company innovates constantly to keep up with new rivals that are constantly appearing on the scene
The software industry itself has an enormous number of players to deal with that includes retailers, online distributors, educational institutions, and government agencies. Where does the company belong on the uncertainty matrix? A) cell 1 B) cell 2 C) cell 3 D) cell 4
Business
An asset-backed security backed by home mortgages is a:
A) mortgage-backed security. B) primary home-backed security. C) bond-backed security. D) real estate-backed security.
Business