Cookies seem like a whimsical and harmless name for information technology. What is the purpose of cookies, and what are their potential drawbacks?
What will be an ideal response?
Answer: Cookies are text files that store personal website data such as login name, password, and site preferences. They let a site remember the information so the visitor doesn't have to enter it every time. One drawback is that some websites sell cookie information to other companies, which use it for targeted marketing purposes or for illegal access to the cookie holder's information.
Explanation: Cookies are small text files that store website visitor information, giving return visitors a more efficient experience. One drawback of cookies is that websites can sell the information to companies that will use it for marketing purposes. Illicit companies can also use cookie information to gain access to secure data or install spyware.
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Which of the following best describes the use of focus groups in market research?
A) These are research techniques in which researchers immerse themselves into consumers' lives to understand them better. B) These are research instruments to gather data (generally quantitative) over a large population of potential customers. C) These are research techniques used to watch people's actual behaviors in the context of their natural environment. D) These are research techniques used to gather opinions of carefully chosen individuals about a topic.