After proofreading to ensure overall goals are accomplished, what should the second round of proofreading consider?
A) Deadlines
B) Spelling and grammar
C) Overall tone
D) Audience location
E) Clarity and conciseness
Answer: E
Explanation: E) Particularly with important messages, try to plan your work schedule so that you can put your first draft aside for a day or two before you begin the revision process. Start with the "big picture," making sure that the document accomplishes your overall goals, before moving to finer points such as readability, clarity, and conciseness.
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An owner is refinancing their present home loan. The disclosure of the financing changes on the new loan would be covered under the:
A. Statute of frauds. B. Federal Fair Housing Law. C. Truth in Lending Act/Regulation Z. D. Real Estate Settlement Procedure Act (RESPA).
What is the primary difficulty marketers face in regards to word-of-mouth (WOM)?
A) measuring the effect of WOM on an MPR campaign B) using a variety of MPR tools to generate WOM C) initiating WOM among potential customers D) building trust within WOM networking sites E) defining a target audience for WOM marketing