What is the primary difficulty marketers face in regards to word-of-mouth (WOM)?
A) measuring the effect of WOM on an MPR campaign
B) using a variety of MPR tools to generate WOM
C) initiating WOM among potential customers
D) building trust within WOM networking sites
E) defining a target audience for WOM marketing
A
Business
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Model fit includes the following steps:
A) Produce correlations or covariances among the items. B) Estimate the covariance matrix between the observed variables based on the proposed measurement and structural models. C) Model fit is determined by comparing how closely the estimated covariance matrix matches the observed covariance matrix. D) Examine the residuals. E) All of the above.
Business
Surfing the Web these days is simple, inexpensive and fun
a. dash b. comma c. either of the above
Business