How much evidence is needed to satisfy the prior substantiation requirement of the FTC? Explain
What will be an ideal response?
[Generally, an advertiser must have in advance a "reasonable basis" for believing the claim is true. This means simply the amount of proof that would satisfy a reasonably prudent businessperson. However, when an ad implies that a higher, particular level of proof is the basis for a claim, then that particular level of proof must indeed be present.]
You might also like to view...
Shannon, an HR manager, was tasked with overseeing new HR policies in her organization over a six-month period. After three months, she concluded the marketing, sales, and accounting divisionshad been affected by the policy changes
Shannon then sent a memo to these departments highlighting the status of the partial policy changes and their effects on the employees of those divisions. Once the implementation process was complete, Shannon sent out a final document, detailing the process and the effectiveness of the policy implementation. What document did Shannon write? a. Formal report b. Goodwill c. Correspondence d. Sales proposal
The main points of your speech should be about equal in importance relative both to your topic and to the other points
Indicate whether the statement is true or false