Which of the following rewards consumers for repeat purchases of a product or brand?
A) trial offers
B) loyalty programs
C) rebates
D) exhibits
E) advertising allowances
B
Business
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A producer of sports equipment offers its retailers a 2 percent price reduction on all purchases if the dealer advertises the products locally. Apparently, the producer is using
A. "push money." B. a functional allowance. C. a cash discount. D. a trade discount. E. an advertising allowance.
Business
During the planning process, if there is a gap between future desired sales and projected sales, corporate management will need to develop or acquire new businesses to fill it
Identify and describe the three strategies that can be used to fill the strategic gap.
Business