During the planning process, if there is a gap between future desired sales and projected sales, corporate management will need to develop or acquire new businesses to fill it
Identify and describe the three strategies that can be used to fill the strategic gap.
The first option is to identify opportunities to achieve further growth with current businesses (intensive growth opportunities). The second option is to identify opportunities to build or acquire businesses that are related to current businesses (integrative growth opportunities). The third is to identify opportunities to add attractive businesses that are unrelated to the existing businesses (diversification growth opportunities).
You might also like to view...
Which of the following is considered the best feature about national sales meetings?
a. they are a good place to resolve territory problems. b. they are usually informal. c. they are used to communicate product availability information. d. they bring the entire sales force together and boost morale. e. they are held frequently.
An internal auditor assigned to audit a vendor's compliance with product quality standards is the brother of the vendor's controller. The auditor should:
a) accept the assignment, but avoid contact with the controller during fieldwork b) notify the chief audit executive of the potential conflict of interest c) accept the assignment, but disclose the relationship in the engagement final communication d) not worry about it, accept the assignment as this is not a significant conflict of interest as it is not in the controller's area e) notify the vendor of the potential conflict of interest