Knowledge that is acquired from past failures and successes is an important resource for the success of future projects

The manufacturer of Crest toothpaste provides free samples of its toothpaste to dentists and encourages them to distribute these samples to their patients and to inform the patients about advantages of using Crest

The manufacturer of Crest toothpaste is using ________. A) sales promotion B) direct marketing C) a push strategy D) a pull strategy E) a vertical diversification strategy

John Biner's roof was totally ruined by a fire. The insurance company estimates that the cost of building a new roof is $10,000. It also estimates that roofs like this are expected to last 20 years

The existing roof had been in place for five years. Given this information, the actual cash value of the damage is A) $500. B) $2,500. C) $7,500. D) $10,000.