The manufacturer of Crest toothpaste provides free samples of its toothpaste to dentists and encourages them to distribute these samples to their patients and to inform the patients about advantages of using Crest

The manufacturer of Crest toothpaste is using ________.
A) sales promotion
B) direct marketing
C) a push strategy
D) a pull strategy
E) a vertical diversification strategy

C

Business

You might also like to view...

Because more competition implies greater convergence on a standard price, a large number of suppliers in a product category most likely results in:

A) narrower price bands. B) increased price transparency. C) broader price bands. D) increase in the sales of the product.

Business

Zone one, zone two, and the excess zone are used to describe which dimension of our communication styles?

A) maturity B) intensity C) predictability D) flexibility E) adaptability

Business