A difference between informational labeling and persuasive labeling is that informational labeling:

a. focuses on a promotional theme or logo rather than consumer information.
b. increases a consumer's cognitive dissonance after the purchase.
c. helps a consumer make proper product selections.
d. gives the impression of environmental friendliness to a product.

ANSWER: c

Informational labeling is designed to help consumers make proper product selections and lower their cognitive dissonance after the purchase. Persuasive labeling, by contrast, focuses on a promotional theme or logo, and consumer information is secondary.