Manufacturing companies produce their own products, but merchandising companies do not

Identify the four pillars of brand equity, according to BrandAsset® Valuator model

A) relevance, performance, bonding, and advantage B) presence, performance, advantage, and bonding C) energized differentiation, relevance, esteem, and knowledge D) brand salience, brand feelings, brand imagery, and brand performance E) energized differentiation, esteem, brand feelings, and brand salience

Which of the following is NOT a way in which intuition guides people who are making decisions?

A) Intuition provides ethics and values guidelines. B) Intuition provides a formal analysis method. C) Intuition provides experiences to draw from. D) Intuition draws on knowledge, skills, and training.