Identify the four pillars of brand equity, according to BrandAsset® Valuator model
A) relevance, performance, bonding, and advantage
B) presence, performance, advantage, and bonding
C) energized differentiation, relevance, esteem, and knowledge
D) brand salience, brand feelings, brand imagery, and brand performance
E) energized differentiation, esteem, brand feelings, and brand salience
C
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What percentage change in sales occurs if profits increase by 3 percent when the firm's degree of operating leverage is 4.5?
A) 1.5 percent B) 0.33 percent C) 0.67 percent D) 3.33 percent
The income statement for Nighty Night, Inc is divided into two product lines, blankets and pillows, as follows
Blankets Pillows Total Sales revenue $800,000 $510,000 $1,310,000 Variable costs 450,000 440,000 890,000 Contribution margin 350,000 70,000 420,000 Fixed costs 65,000 96,000 161,000 Operating income (loss) $285,000 $(26,000 ) $259,000 Nighty Night, Inc should eliminate the pillows product line only, if by doing so, they can eliminate more than $70,000 of fixed costs. Indicate whether the statement is true or false