Which one of the following provides a specialized sales or service strategy, offers support at various levels, and occasionally invests in the firm in exchange for periodic fees?

A) joint venture
B) franchising
C) licensing
D) royalty

Answer: B

Business

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In which of the following cases is little or no test marketing most likely recommended for a new product?

A) when the product requires a major investment B) when management is unsure of the projected demand for the product C) when the risks associated with introducing the product are high D) when management is unsure of the marketing program for the product E) when the costs of developing and introducing the product are low

Business

Which of the following agencies offers small businesses the use of "FirstStep Employment Law Advisor"?

A) Department of Commerce B) Department of Justice C) Department of Labor D) Department of the Treasury

Business