In which of the following cases is little or no test marketing most likely recommended for a new product?
A) when the product requires a major investment
B) when management is unsure of the projected demand for the product
C) when the risks associated with introducing the product are high
D) when management is unsure of the marketing program for the product
E) when the costs of developing and introducing the product are low
E
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A firm adopting an exclusive distribution strategy to sell its products would most likely do so
through a(n) ________. A) supermarket B) company-owned outlet C) convenience store D) luxury-oriented retailer
Which of the following statements is true if the standard deviation of a process is .02 and the
average is 1? A) The specification limits are ± .02. B) The upper control limit is 1.02. C) About 68.3% of the output will be within 1± .02. D) All of the above are true. E) None of the above is true.