Advertising tracking by companies such as Nielsen IAG indicates how well an advertisement performed compared to previous campaigns

Which one of the following is most directly affected by the level of systematic risk in a security?

A. variance of the returns B. standard deviation of the returns C. expected rate of return D. risk-free rate E. market risk premium

Cracker Jack, an American brand snack of caramel-coated popcorn and peanuts, has been in existence since 1896. The brand became popularized due to its free prize inside every box. Which of the following promotion tools does this exemplify?

A) rebate B) coupon C) price pack D) sample E) premium