Which one of the following is most directly affected by the level of systematic risk in a security?
A. variance of the returns
B. standard deviation of the returns
C. expected rate of return
D. risk-free rate
E. market risk premium
Ans: C. expected rate of return
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The set of marketing tools a firm uses to implement its marketing strategy is called the ________
A) promotion mix B) product mix C) marketing mix D) market offering E) marketing effort
The push/pull view of a supply chain holds that
A) the processes in a supply chain are divided into a series of activities performed at the interface between successive stages. B) all processes in a supply chain are initiated in response to a customer order. C) all responses in a supply chain are performed in anticipation of customer orders. D) the processes in a supply chain are divided into 2 categories depending on whether they are initiated in response to or in anticipation of customer orders.