A physician endorsing a specific brand of medicine would have a high level of:

________ are questions used to guide an interviewer through a survey by directing the interviewer to different spots on the questionnaire depending on the answers given

A) Leading questions B) Branching questions C) Opening questions D) Multiple choice questions

Which statement is not true about pretests?

A) To the extent possible, a pretest should involve administering the questionnaire in an environment and context similar to that of the actual survey. B) A variety of interviewers should be used for pretests. C) The project director, the researcher who developed the questionnaire, and other key members of the research team should conduct some pretest interviews. D) It is a good practice to employ only experienced interviewers to conduct pretests.