Which statement is not true about pretests?
A) To the extent possible, a pretest should involve administering the questionnaire in an environment and context similar to that of the actual survey.
B) A variety of interviewers should be used for pretests.
C) The project director, the researcher who developed the questionnaire, and other key members of the research team should conduct some pretest interviews.
D) It is a good practice to employ only experienced interviewers to conduct pretests.
D
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Which of the following elements of the marketing communications mix refers to any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor via print, broadcast, network, electronic, and display media
? A) advertising B) personal selling C) sales promotion D) direct marketing E) public relations
Antidumping tariffs punish producers in the offending nation by increasing the price of their products to a fairer level
Indicate whether the statement is true or false