Brand mantras typically are designed to capture the brand's points-of-________

Expenses decrease retained earnings.

a. true b. false

An important factor to consider when deciding on the type of feedback to give to a salesperson in the post-sales call phase of coaching is the salesperson's:

a. maturity level b. relationship with the customer in question c. listening ability d. ability to close the sale e. e. ability to read your nonverbal cues in the sales call