Competition over scarce resources within an organization is generally beneficial in that it encourages members to cooperate in budgeting and conserving these resources

When you're selecting keywords to include your résumé, you should

A) never use more than three of them at a time. B) work them into your introductory statement and other résumé sections. C) avoid placing them in a keyword summary at the end of the résumé. D) choose strong verbs and colorful adjectives. E) limit keywords to a bulleted list on the first page of your résumé.

Which of the following is a marketing effort factor influencing a business's market share?

A) price B) product differentiation C) product breadth D) brand image E) sales promotions