Which of the following is a marketing effort factor influencing a business's market share?

Ultimately, the amount of steel sold to General Motors depends on the consumers' demand for GM cars and trucks. From the standpoint of the steel manufacturer, which of the following demand forms is most pertinent?

A) derived demand B) inelastic demand C) geographic demand D) relational demand E) static demand

Those who favor localized marketing see national advertising as wasteful because it ________

A) gets too up close and personal with consumers B) drives up manufacturing and marketing costs by reducing economies of scale C) magnifies logistical problems D) fails to address local needs E) sends conflicting marketing messages